DMI Professional Diploma in Digital Marketing
The DMI Diploma in Digital Marketing enables you to harness the power of digital marketing within the marketing strategy for …
The DMI Diploma in Digital Marketing enables you to harness the power of digital marketing within the marketing strategy for your organization.
You will gain a fundamental understanding of the core principles of digital marketing, and be able to define the key differences between traditional and digital marketing.
You will learn how to develop an integrated and effective overall digital marketing approach across various specialisms including: search, digital display, email marketing, social media and mobile marketing. You will also be able to conduct ongoing analysis and measurement in order to manage and evaluate your digital marketing efforts and budgetary spend.
Topics covered within the DMI Diploma in Digital Marketing include:
» Key Concepts of Digital Marketing
» Traditional Marketing v. Digital
» The Opportunity of Digital Marketing
» Characteristics of Digital Marketing
» Implications with Digital Marketing
» DMI Method
» DMI Framework
» DMI 3i Principles
» DMI Tactics
» Search Engine Optimization
» Pay Per Click (PPC)
» Email Marketing
» Digital Display Advertising
» Mobile Marketing
» Social Media Marketing
» Strategy and Planning
» Laws & Guidelines
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