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DMI Professional Diploma in Search Marketing

This fully-accredited diploma will help participants to understand Search Engine Optimization (SEO) and how the tactics underpinning SEO can help …

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    This fully-accredited diploma will help participants to understand Search Engine Optimization (SEO) and how the tactics underpinning SEO can help boost the organic search ranking for a website on search engine results pages (SERPS).

    During the course, participants will explore keyword research and the process of selecting suitable keywords for a website, as well as optimization of content on a web page.

    Participants will learn how to create and include effective content and meta-tags throughout a website. The session will also cover how websites are viewed and processed by search engine spiders and how to speed up indexing.

    The course will cover off-page elements of optimization, including inbound linking as well as techniques to boost a website’s inbound link popularity.

    Topics covered within the Search Engine Optimization Diploma include:

    » Key SEO concepts
    » Search results and positioning
    » Benefits of search position
    » Stakeholders in search
    » Mechanics of search
    » On-page/ Off-page optimization
    » Customer insights
    » Keyword research
    » Keyword selection
    » Content updates and layout
    » Meta Tags
    » Site Maps
    » SEO Webmaster tools
    » Ranking
    » Inbound links and link building
    » Laws and Guidelines

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    • PRIVATE
    • 10 Days

    ABOUT DML

    Digital Marketing London is a collective of London's finest marketing experts powering some of the biggest and best-loved brands in the world today. We teach a five different accredited diplomas, delivered over an intensive 5-day boot camp. We also provide business upskilling, freelance PR & digital consultancy, and a careers matching services for youth marketeers. Company registration no: 09270424

    CONTACT US

    Phone Number:
    020 7692 8202

    Address:
    Digital Marketing London Ltd
    86-90 Paul Street
    London
    EC2A 4NE

    september, 2019

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