DMI Professional Diploma in Search Marketing
This fully-accredited diploma will help participants to understand Search Engine Optimization (SEO) and how the tactics underpinning SEO can help …
This fully-accredited diploma will help participants to understand Search Engine Optimization (SEO) and how the tactics underpinning SEO can help boost the organic search ranking for a website on search engine results pages (SERPS).
During the course, participants will explore keyword research and the process of selecting suitable keywords for a website, as well as optimization of content on a web page.
Participants will learn how to create and include effective content and meta-tags throughout a website. The session will also cover how websites are viewed and processed by search engine spiders and how to speed up indexing.
The course will cover off-page elements of optimization, including inbound linking as well as techniques to boost a website’s inbound link popularity.
Topics covered within the Search Engine Optimization Diploma include:
» Key SEO concepts
» Search results and positioning
» Benefits of search position
» Stakeholders in search
» Mechanics of search
» On-page/ Off-page optimization
» Customer insights
» Keyword research
» Keyword selection
» Content updates and layout
» Meta Tags
» Site Maps
» SEO Webmaster tools
» Inbound links and link building
» Laws and Guidelines
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